2DTV to true 3DTV, in real-time — from HDlogix

I’ve mentioned that I’m the CTO of a broadcast equipment company — the name of the company is HDlogix.  Just recently, we’ve come out of stealth-mode — so I’ve been travelling quite a bit (which explains the recently infrequent updates).  I can also now share some details of what we’ve been up to.  That being said, this is NOT the “HDlogix company blog”; in fact, I’ve made it a point to keep my posts oriented to topics and news of personal interest to me.  It just so happens that a continuing theme of this blog has been 2D-to-3D conversion, and that happens to be the primary focus of my company.  It’s not incidental.  I’m passionate about both, but my posts here will continue to hew to my personal interests — if they happen to coincide, all the better! 

HDlogix is a relatively new startup, just 2 years old. Our company is really the result of several investments and acquisitions going back some 10 years, however. So, it’s likely that you have never have heard of us, but it is probable that the pixels you’re now staring at through your LCD monitor are running through our patented — and licensed — processes and hardware.  Additionally, we have the benefits of a deep and applied IP portfolio and seasoned R&D team that have been working together on advanced video technologies for well over 5 years, on average.  In short, HDlogix could probably not be characterized as a typical startup.

We realized that some of the very complex technology we had developed could be applied to a 2D-to-3D video process, and with the intense interest of some of our largest customers pushing us forward, we decided to shift the company focus from video processing, scaling, and format conversion to 3DTV and 3D cinema.  Additionally, we had begun to focus on advantaging the astonishing amount of processing power in GPU video chipsets — like those from ATI or NVidia — and use those to expand the complexity, and therefore the quality of our video processes.  Designing and implementing processes that can run on hundreds, or even thousands of processing cores has been our bread-and-butter for many years; meanwhile, many others are still struggling to figure out how to take advantage of 8 cores on today’s PC systems.  The sorts of techniques that others wouldn’t even think of attempting, because  they would be so painfully slow at SD video resolutions as to be unusable, we can run — in real-time, at DCI resolutions, such as 2K (2048×1080 and 2048×1556 anamorphic), or near real-time at 4K (4096×2160).  ATSC 1080i is obviously not a problem…


There are a lot of deserved reservations about “automatic 2D-3D conversion”.  I say “deserved” because many of the existing processes may work well for some types of content, or some formats, but have other limitations that make them wholly unsuitable as a high-quality and robust solution in a broadcast or professional environment.  The 3D industry has seen well more than its fair share of snake oil, and as a result, savvy industry participants are very skeptical of grand claims. 

The primary difference between HDlogix and all others is that other solutions have been engineered to fit within a few thousand transistors, or very few CPU core pipelines.  Our solution literally uses billions of transistors, and teraflops of parallel computing power for a single video stream to achieve its results.  At the end of it all, what matters is the perceptual quality of the depth cues, the prevention of any eye fatigue, and ensuring that the overall quality and resolution of the video does not suffer.  The ability to achieve these goals are what makes HDlogix’s ImageIQ3D solution stand alone.

ImageIQ3D also corrects native 3D video and film content to reduce viewer fatigue and discomfort by fixing the problems introduced by stereo camera limitations, operator oversights, editing, shot-selection mistakes, and post-production processes.

You can read about the ImageIQ3D process in excrutiating detail here: http://hdlogix.com/modules/text-big/collateral/HDLogix_3D_IQ_Overview001.pdf

Stay tuned…


~ by opticalflow on February 25, 2010.

2 Responses to “2DTV to true 3DTV, in real-time — from HDlogix”

  1. Mr. Getty,

    I have read your article with interest. My company has been developing technologies for holographic displays. Therefore, to holographically display content we need colour as well the depth map. Does the 2D tp conversation programs your company has developed provide the depth map?

    Thank you,
    Alexander Schwerdtner
    SeeReal Technologies

  2. In short, yes. Depth or range maps are created as an interim part of the process. The exact form these would take from a metadata or signal standpoint vary a great deal from application to application.



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